Email that lands.
Pay as you send.
Newsletters, automations and transactional email in one place. Unlimited contacts, your own reputation and an AI assistant that sets it all up with you.
- 3,000 emails a month free
- Unlimited contacts
- No credit card
Most email tools charge for your list.
Kula charges for what you send.
Keep every subscriber
Contacts are free and unlimited. Your bill follows the emails you send, so nobody has to clean the list to save money.
Built to reach the inbox
You send from your own domain, and imported lists warm up gradually. Your reputation stays yours.
First campaign in minutes
Templates, segments and automations come ready. Connect your domain and send.
Priced per email.
Never per contact.
Keep every subscriber. Pay for the emails you actually send: marketing and transactional, same price, one bill.
Built so your emails land.
Inbox by default.
Most tools give you tips. Kula makes the right setup mandatory, then protects your reputation for you.
Your domain, everywhere.
Every email goes out from your own domain, and every link inside it too: tracking, unsubscribe, preferences, confirmation. Nothing is shared with other senders. We check DKIM, return path, DMARC and the tracking domain, and tell you exactly which record is missing.
A reputation that's yours alone.
Your sending reputation isn't pooled with other customers. Bounce and complaint rates are watched continuously, and marketing pauses itself before inbox providers do it for you.
Warm-up on autopilot.
A new domain starts slow and ramps up day by day, automatically. Schedule your big announcement on day one: Kula spreads it out safely.
Import your old list without burning it.
Imported contacts who have never opened are capped on each send. When the first results are healthy, the cap lifts. Your old list warms up instead of dragging you into spam.
Describe it.
Kula sets it up.
The assistant built into Kula sets up your account with you. It walks you through your domain records, matches your emails to your brand, and builds your lists, segments, automations and campaigns from a sentence. It sends you a test and waits for your approval before anything goes out.
I created “Trial onboarding” with three emails in your brand's layout and sent you a test.
Everything you need to send.
All features from Starter. Free covers the essentials.
Campaigns
Write, test and schedule a send to a list, narrowed by a segment.
Automations
Welcome, onboarding and follow-up sequences triggered by a signup or an event from your app, with waits and conditions.
Transactional
Receipts, password resets and magic links sent by API, from templates with drafts and publishing.
Segments
Filter on attributes and activity: opened, clicked, did this event.
Signup forms
Hosted or embedded, with double opt-in, on your own domain.
Editor
Write in markdown, Kula wraps it in your brand's layout.
Several brands
Each brand or product gets its own space, domain and contacts, on one bill.
API & webhooks
A REST API for everything, webhooks for unsubscribes, bounces, opens and clicks.
An API your developers
will read once.
One call to send a transactional email. Idempotency keys so a retry never sends twice. Webhooks for everything that happens after.
Read the docscurl https://api.kulamail.com/v1/emails \ -H "Authorization: Bearer $KULA_API_KEY" \ -H "Idempotency-Key: order-4821-receipt" \ -d '{ "to": "ada@example.com", "template": "receipt", "variables": { "amount": "$19.00" } }'